NEWS

19.2-oz cans are surging in C-stores banner

19.2-oz cans are surging in C-stores

  May 24, 2023

Six years ago, you’d be hard pressed to find 19.2-ounce cans in convenience stores. That’s changed in a short time, as the stovepipe has undeniably become the favorite of C-store craft beer consumers grabbing a single, more than likely something hoppy and heavy.

“They really came out of nowhere,” says Matt Herbert, sales director for Tenth & Blake, Molson Coors Beverage Company’s U.S. craft division. “And now they’re everywhere.”

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The rise of RTDs in the US.  banner

The rise of RTDs in the US.

  April 17, 2023

Spirit-based RTDs are increasingly entering the US market, driven by consumer preference for the alcohol base and flavor options.

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Topo Chico Spirited launches with three RTD cocktails banner

Topo Chico Spirited launches with three RTD cocktails

  April 11, 2023

Molson Coors Beverage Company next week is set to release Topo Chico Spirited, its first line of ready-to-drink canned cocktails made with real spirits.

Made with real juice and filtered sparkling water, Topo Chico Spirited will launch in single-flavor packs of three varieties, each inspired by classic cocktails: Tequila & Lime (ranch water), Tequila & Grapefruit (paloma) and Vodka & Lemon (Chilton). They each check in at 5.9% alcohol by volume.

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High Noon Tequila Variety Pack Is Now Available!  banner

High Noon Tequila Variety Pack Is Now Available!

  March 1, 2023

E. & J. Gallo’s High Noon Sun Sips is expanding beyond vodka with High Noon Tequila Seltzer, a tequila-based extension of the hard seltzer brand.

High Noon Tequila Seltzer is now available in a variety 8-pack featuring four flavors: Strawberry, Lime, Grapefruit and Passionfruit. The 4.5% ABV offering is made with “real fruit juice” and “real blanco tequila,” is 100 calories per serving and is gluten-free, with no added sugar.

 

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Simply Spiked from Molson Coors to be Featured on Peacock’s ‘Bel-Air’ banner

Simply Spiked from Molson Coors to be Featured on Peacock’s ‘Bel-Air’

  February 24, 2023

NBC Universal (NBCU) announced its brand partners for the second season of the Peacock original series Bel-Air, and on the list is “first-time show partner”, Molson Coors-owned Simply Spiked.

“We’re so excited to partner with Bel-Air for their second season,” Joy Ghosh, Molson Coors VP of marketing, above premium and FMB, said in a press release. “With Hillary’s meta storyline, we’ve found that both [actress] Coco Jones and her onscreen persona match the energy of the Simply Spiked brand in ways that complement each other. We can’t wait for fans to see what Simply Spiked and Hillary have up their sleeves this season.”

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7 Amazing Irish Beers To Toast With On St. Patrick's Day banner

7 Amazing Irish Beers To Toast With On St. Patrick's Day

  February 23, 2023

When it comes to the most iconic St. Patrick's Day drinks, Guinness is probably the first that comes to mind. Indeed, sipping on an Irish beer feels like a holiday requirement. But Guinness is just one of the many fantastic quaffs hailing from the Emerald Isle, all of which deserve a cheers or three on St. Paddy's Day.

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A Whole New Vibe For Vizzy Hard Selzter in 2023 banner

A Whole New Vibe For Vizzy Hard Selzter in 2023

  February 22, 2023

Attention #VizzyGang: Vizzy Hard Seltzer, the first hard seltzer with antioxidant vitamin C, is shaking up its look and lineup this year, realigning its portfolio to draw in more consumers at retail.

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Dry January More Popular Than Ever!  banner

Dry January More Popular Than Ever!

  February 16, 2022

More people than ever participated in Dry January this year, but they didn't totally ditch the bottle.

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Something is Buzzing banner

Something is Buzzing

  February 4, 2022

You might wonder just how one gets involved in creating a ready-to-drink beverage. Let alone launching your own in the current environment and in an already crowded category. Well, according to Hall of Fame Golfer, Annika Sorenstam, if she didn't decide at age 11 to become a professional golfer, she wouldn't be who she is or where she's at. So, why not?

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