NEWS

7 Amazing Irish Beers To Toast With On St. Patrick's Day

  February 23, 2023

When it comes to the most iconic St. Patrick's Day drinks, Guinness is probably the first that comes to mind. Indeed, sipping on an Irish beer feels like a holiday requirement. But Guinness is just one of the many fantastic quaffs hailing from the Emerald Isle, all of which deserve a cheers or three on St. Paddy's Day.

A Whole New Vibe For Vizzy Hard Selzter in 2023

  February 22, 2023

Attention #VizzyGang: Vizzy Hard Seltzer, the first hard seltzer with antioxidant vitamin C, is shaking up its look and lineup this year, realigning its portfolio to draw in more consumers at retail.

Dry January More Popular Than Ever!

  February 16, 2022

More people than ever participated in Dry January this year, but they didn't totally ditch the bottle.

Something is Buzzing

  February 4, 2022

You might wonder just how one gets involved in creating a ready-to-drink beverage. Let alone launching your own in the current environment and in an already crowded category. Well, according to Hall of Fame Golfer, Annika Sorenstam, if she didn't decide at age 11 to become a professional golfer, she wouldn't be who she is or where she's at. So, why not?

The Top 5 IPA Terms All Beer Lovers Should Know

  January 28, 2022

The best-selling craft beer category, the India pale ale (IPA), is an evolving beer style. If you see these three letters together, assume that the beer will be hoppy. An imperial, or double, IPA is often stronger in flavor and alcohol. There are quite a few styles of IPA in the marketplace and learning more about them can help inform a taproom ordering situation.

Holiday Brews and BBQ

  December 2, 2021

By Jason Jugenheimer & The Flight Crew

AUSTINTOWN, Ohio – Christmas is just around the corner. Lights are going up in neighborhoods. Wrapping paper is adorning shelves. Santa is popping up everywhere. And there is beer – lots of holiday beer.

8 Small but Mighty Reasons to Toast the Holidays

  December 1, 2021

The season of celebration is upon us as we gather to toast the holidays with our loved ones. But popping some bubbly shouldn’t be reserved for the main events alone. From a job well done wrapping those gifts to a sweet new cookie recipe, there are plenty of reasons to celebrate with a bottle of La Marca Prosecco! 

High Noon Named Beverage Brand of the Year | Wine Enthusiast’s 2021 Wine Star Awards

  November 18, 2021

Careful attention to consumer trends and a keen understanding of what drinkers were looking for in alternative beverages has led to explosive growth for High Noon, the vodka-and-fruit-juice-based hard seltzer made by E. & J. Gallo Winery.

What is Craft Beer?

  October 10, 2021

Odds are you know a craft beer lover, their fridge a constant rotation of exciting cans and bottles. You’re ready to join the fold but could use some clarity: What makes it “craft” beer?

Now Available: Agave Twist Ranch Water Hard Seltzer

  October 1, 2021

Open up and say agave! Inspired by the classic thirst-quenching drink of West Texas ranch hands, Agave Twist Ranch Water Hard Seltzer has finally debuted in Ohio.

BRAVAZZI - The Best Canned Cocktail by USA TODAY

  September 24, 2021

These canned cocktails make it easy to enjoy your favorite cocktails wherever.

Why Canned Cocktails Are The Hottest Wedding Trend Of The Season

  September 23, 2021

This article lists the names of a few of our products like Bev wines, The Long Drink, and 'Merican Mule. However, we can't forget to mention all of the other wonderful RTDs we currently have available: 

High Noon | Beatbox | CoCo Vodka and Rum | Dogfish Head | Maine Craft | Mamitas | MOVO | ONDA | Pampelonne | Proof Point | Southern Tier RTD | Superbird | Bev Wine | 

Great Lakes Brewing Co. |TropiCoastal Tropical IPA

  September 1, 2021

Thankfully, one of Cleveland’s finest breweries has a solution, with a new year-round offering to quench your thirst whether grilling for your next backyard BBQ or huddling up around the fire on a cold winter day.

Dogfish Head Expansion into Canned Cocktails Was Only a Matter of Time

  June 14, 2021

Their recent expansion of taking their canned cocktail program nationwide, by leveraging their in-house distilling program and national distribution network, is yet another example of how the brewery continues to make moves in the face of a tumultuous craft beer marketplace. Here are the details.

Six Lessons for the On-Premise's Complicated Comeback

  May 27, 2021

Written by Alex Parker, Beer&Beyond

With patio season in full swing, bars, and restaurants increasing capacity, and vaccinations on the rise, the recovery of the on-premise is full – and blissfully – underway.

While capacity restrictions remain in place in most U.S. states, at least 15 have allowed restaurants and bars to fully reopen. And data show drinkers across the country are eager to return.

Hard Seltzer Embraces the Squeeze

  May 17, 2021

By John Holl, Wine Enthusiast

“Historically, if you look across FMBs, citrus is a winning flavor,” says Danelle Kosmal of flavored malt beverages (FMBs), the category that includes hard seltzer. Kosmal is the vice president of beverage alcohol at NielsenIQ, which tracks alcohol sales. “You see a lot of growth in terms of flavors, and lemonade sits with that profile. It’s an iconic taste, too. Something everyone is familiar with.”

Guinness Reimagines Coffee With New Nitro Cold Brew Coffee Beer

  May 10, 2021

Guinness is back with another nitrogenated creation, which is already a fan-favorite: Guinness Nitro Cold Brew Coffee beer.

Barefoot Awards 5 Grants for the #WeStanForHer Campaign

  April 13, 2021

The #WeStanForHer campaign celebrates and supports Black women entrepreneurs in order to drive toward economic equity for the Black community. The grants, awarded in partnership with New Voices Foundation, celebrate, recognize, and uplift Black women-owned businesses and their founders' unique journeys.

Beer, Water, or Sports Drink?

  April 8, 2021

Health-conscious beers are not a new thing. They've just been changing with the times and the time to change with them is now. “Performance” ingredients such as electrolytes, vitamins, or antioxidants have become popular but are not found in all the beers targeting "the more health-conscious consumers," says Dave Williams of Bump Williams Consulting of Shelton, Connecticut, which services the beverage alcohol industry.

The Power of Seltzer

  March 22, 2021

"It is exceptionally rare for a new alcohol type to capture almost 10% of a total market, but hard seltzer is fast approaching this within the beer segment in North America," says the latest Rabobank Beer Quarterly report.

A Chemist Explains Why Corks Matter When Storing Wine

  March 5, 2021

Cork or screw top for a wine bottle, which is better?

A typical cork will let in about one milligram of oxygen per year. This sounds like a tiny bit, but after two or three years, the cumulative amount can be enough to break down the sulfites that winemakers add to protect the wine from oxidation.

Who Invented the IPA? It's Complicated.

  February 12, 2021

"The more prevailing myths is that the over-hopped IPA was specifically invented to survive the arduous voyage from England to India during the 18th and 19th centuries."

How Lemonade Became the Biggest Innovation in Hard Seltzer

  January 25, 2021

Truly Lemonade made its' mark in 2020. Having over $300 million in sales according to Nielson data, Truly Lemonade took the world by storm!  

How Delivery Drivers are Being Used to Help Stop Human Trafficking

  January 8, 2021

"Beer distributors play an important role in communities across the country and in this critical fight," Sean Reyes, Utah Attorney General, stated in the press release. "They step up when we need them and now they have joined us as extra eyes and ears on the ground to help identify signs of human trafficking."

The Definition of Luxury Is Changing, But Champagne Is Forever

  December 23, 2020

Whom or what defines what is a luxury?  In this article from Wine Enthusiast, Marvina Robinson gives her opinion that the concept of Champagne in the wine world is changing. She goes on to explain that Champagne is much more than just a price tag, that there is a "special feeling when one begins to open a bottle"... 

Coors Light Debuts Beerman, The Holiday Hero We Need This Year.

  December 8, 2020

You're familiar with Frosty the Snowman, but now get ready to meet Beerman, a new holiday tradition from Molson Coors. While Frosty was able to laugh and play just the same as you and me, Beerman's magic is in keeping your favorite brews ice cold.

Restaurants are Closing Permanently Due to the Lack of Government Efforts

  December 7, 2020

More than 110,000 restaurants — or about 17% of the total restaurants in the country — have closed permanently or long-term during the COVID-19 pandemic

New and Better Equipment Allows for Growing Brands to Keep up with Demand

  November 30, 2020

The Molson Coors Beverage Company has completed the installation of new equipment in its Milwaukee and Fort Worth breweries to increase production capacity for fast-growing brands such as Blue Moon LightSky, Vizzy, and Coors Seltzer by more than 400% in 2021.

Time to get Crafty at the Supermarkets

  November 11, 2020

How does one increase their alcohol sales?  First, you have to be open to changes - as if this is a new concept for anyone. Then, think outside of the box. For example, are your alcoholic beverages spread throughout the store, or centralized in the back of the store where they're out of sight out of mind? Even the smallest of changes could help increase your sales.

Molson Coors Looks to Focus on Highest in Demand Items

  November 5, 2020

As with many other beverage companies, Molson Coors looks to streamline their more "high in demand" items due to the aluminium can shortage. "With fewer products being made, manufacturers can spend less time changing production lines while shipping and stocking what they do make more easily". 

The Christmas Ale First Pour Tradition Lives On

  October 20, 2020

We have all had to make modifications to accomadate the things we love most - our loved ones and our cherished holidays. As it comes to no surprise, our friends over at Great Lakes Brewing Company did just that - making the best out of a bad situation. 

The origins of pumpkin beer

  September 14, 2020

Beer: The numbers behind the suds

  September 4, 2020

Sour beer: The chemistry behind this wondrously complex craft brew

  August 19, 2020

How and When to Cellar Beer

  July 23, 2020

Five delicious recipes for beer popsicles

  July 17, 2020

Independence Day marks the height of the summer beer-selling season

  July 3, 2020

Everything You Need to Know About Spiked Seltzer for Summer 2020

  June 30, 2020

Brewers turn to age-old strategy in unprecedented times

  June 11, 2020

How the Beer Industry Has Been Affected by the Covid-19 Shutdown

  May 26, 2020

National Beer Wholesalers Association spotlights SBG employee

  May 20, 2020

Hard Seltzer Segment Could Make Up 10% of Beer Category Dollar Sales by Summer

  May 16, 2020

Sierra Nevada Is Helping Manufacture Materials for Coronavirus Testing

  May 11, 2020

Long Drink: Finland's National Alcoholic Beverage Comes Stateside

  April 28, 2020

Demand for Alcohol Strong Amid COVID-19 Outbreak

  March 20, 2020

Coronavirus Impact on Beer Industry

  March 13, 2020

Check out Columbus Brewing's new canning line in action

  February 28, 2020

Flagship February: Great Lakes Brewing Co. Dortmunder Gold

  February 11, 2020

2019 Beer Industry Trends to Watch

  February 6, 2020

BrewDog Tops 50,000 Barrels in 2019; Expands Alcohol-Free Line and Adds Nitro Series in 2020

  January 31, 2020

The top beers in all 50 states, ranked

  January 27, 2020

Now AI Can Deliver the Perfect Head for Your Beer

  January 15, 2020

Does Draft Beer Taste Better Than Canned or Bottled Beer?

  January 13, 2020

Is Hard Seltzer A Fad? New Data Suggests Otherwise

  December 11, 2019

Miller High Life 'Champagne' Bottles Are Returning for the Holidays

  November 20, 2019

Four Loko Seltzer is here!

  November 19, 2019

There Is A Good Chance Hard Seltzer Will Show Up At Your Home For The Holidays

  November 7, 2019

Four beer trends from the Great American Beer Festival

  October 9, 2019

How much beer does each state drink?

  September 27, 2019

Superior Beverage Group named Distributor of the Year

  September 19, 2019

Congratulations to Superior Beverage Group Glenwillow

The Unified Theory Of Cooking With Beer has just 1 simple rule

  September 16, 2019

Avery and Sixpoint added to Superior Beverage Group portfolio

  September 16, 2019

How does Gen Z respond to seasonal alcohol favorites?

  September 9, 2019

The surprise beer that's running up sales in bars right now? Hamms

  August 26, 2019

When and why did breweries stop using pop-top cans?

  August 13, 2019

The best summer beer accessories

  August 2, 2019

Men's Journal's 5 Best Light Beers for Day Drinking

  July 26, 2019

Total beer dollar sales up midway through 2019

  July 3, 2019

Trendy Rosé Beers Reach a New Set of Drinkers

  June 13, 2019

Southern Tier's canned cocktails claim honors

  June 9, 2019

Serving America with the Nation's Favorite Beverage - Beer

  May 30, 2019

Key Lime Pie Ale: Braxton and Graeter's collab is perfect for summer

  May 29, 2019

Keystone Light partnering with USO

  May 24, 2019

The next frontier of beer sales in grocery stores? Singles.

  April 27, 2019

Grocers across the country are tapping into a beer package historically associated mostly with convenience stores: singles.

Drink Fat Tire, Give Back this Earth Day (and everyday!)

  April 22, 2019

MillerCoors Launches Cape Line Canned Sparkling Cocktails

  April 10, 2019

MillerCoors today announced the launch of its newest innovation: a sparkling cocktail crafted with only six simple ingredients — carbonated water, alcohol from real cane sugar, real cane sugar, lemon and or lime juice concentrate, natural flavors, and fruit juice added for color. Read more 

How Market Garden Brewery built its business block in Ohio City

  March 27, 2019

Coors Light unveils "smart" tap handle powered by Bud Light negativity

  March 14, 2019

The Ultimate Guide to Beer Glass Types

  February 28, 2019

Boston Beer launches three new brands aimed at health-conscious drinkers

  February 25, 2019

America's Top Beer Drinking Holidays

  February 12, 2019

New Belgium, Samuel Adams and Sierra Nevada among best flagships

  February 11, 2019

Sierra Nevada takes top spot in Vinepair's 50 Best Beers list

  February 7, 2019

Happy 60th birthday to the recyclable aluminum can!

  January 22, 2019

Sixty years ago today, on Jan. 22, 1959, the two-piece recyclable aluminum can designed by Coors made its debut with a 7-ounce Coors Banquet, a move that revolutionized the beverage container industry. Read more 

Leinenkugel's appoints first new brewmaster in 23 years

  January 16, 2019

For the first time in 23 years and just the 11^th time in its 152-year history, Leinenkugel’s has a new master brewer at its Chippewa Falls, Wisc., mothership.

Braxton Brewing Announces $5 Million Expansion

  January 13, 2019

Kentucky’s Braxton Brewing Company has embarked on a $5 million expansion that will include the purchase of the building where its brewery is currently situated, as well as the construction of a rooftop bar and the installation of a new canning line.

Blue Moon named official craft beer of the Kentucky Derby

  January 8, 2019

The nation’s top-selling craft beer has another feather for its fascinator: Blue Moon has been namedis the official craft beer of the Kentucky Derby and the first-ever craft beer sponsor of Churchill Downs Racetrack.

Heineken USA Releases Non-Alcoholic Beer in US

  January 4, 2019

Heineken USA is launching its latest innovation, Heineken 0.0, an alcohol free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle

MillerCoors Caps Year of Giving Back

  December 31, 2018

Every year, MillerCoors employees across the country give back to their communities. Whether they’re raising money for charities like the United Way, sending clean drinking water to regions hit by disasters or helping military members find jobs after their service, the company’s employees make helping others a key part of their jobs. 

Bloomberg picks the 11 best beers of the year

  December 18, 2018

After sampling more than 500 different brews this year, the beer expert at Bloomberg has picked the top 11, including SweetWater 420 Strain G13 and Sierra Nevada Celebration 2018 from the Superior Beverage Group portfolio. 

11 things you should know about New Belgium Brewing

  December 13, 2018

A trip to New Belgium in Fort Collins, Col0., is unforgettable for many beer lovers. Founded in 1991, the destination includes a mosaic-clad brewhouse, numerous bars, and a maze-like foeder-filled taproom. 

CANarchy Craft Brewery Collective earns Craft Brewery of the Year distinction

  December 3, 2018

Ohio breweries answer Sierra Nevada's call for Camp Fire relief beer

  December 1, 2018

Sierra Nevada, based in Chico, California, asked brewers around the country to brew their Resilience Butte County Proud IPA using the same recipe and donate the proceeds to their Camp Fire Relief Fund

Cigar City Brewing coming to Ohio in 2019

  November 28, 2018

Superior Beverage Group has been selected as the distribution partner for Tampa, Florida-based Cigar City Brewing Company.

Miller High Life taking champagne bottles nationwide for the holidays

  November 8, 2018

Instead of popping the cork this holiday season, the Champagne of Beers wants drinkers to pry off the top of its new limited-release Champagne-sized bottles.

Braxton Brewing Becomes The Official Beer of the 2018 Breeders' Cup

  September 28, 2018

"With the Breeders’ Cup’s return to Kentucky, we are thrilled to partner with the distinguished and homegrown Braxton Brewing Company..."

Congrats to our portfolio of GABF winners!

  September 24, 2018

Superior Beverage Group would like to congratulate the breweries in our portfolio for taking home honors from the Great American Beer Festival!

The Rise of Ready-to-Drink Cocktails

  March 5, 2018

“No matter how convenient a beverage is, after all, it’s going to have a tough time connecting with today’s consumers if it doesn’t deliver on...

Braxton Brewing launches Central Ohio distribution

  February 5, 2018

The Covington, Kentucky-based brewery began distributing core styles, seasonals, limited releases and Braxton Labs...

BrewDog Wins Right to Call Beer "Elvis Juice".

  January 26, 2018

Elvis is back in the building. At least, the BrewDog building at least.

Superior Beverage is proud to offer Samuel Adams, Great Lakes and Sierra Nevada in central Ohio

  November 6, 2017

Award-winning craft beers from Great Lakes Brewing Company, The Boston Beer Company (Samuel Adams) and Sierra Nevada Brewing Company...

Lagunitas now available through Superior Beverage Group

  October 2, 2017

Lagunitas was founded in Northern California in 1993 and produces a stable of award-winning brands...

Seventh son taps SBG for distribution

  April 3, 2017

Seventh Son opened in early 2013 and has since been regularly recognized as one of the city’s top breweries, recently voted the...

Market Garden Launching Columbus Distribution

  January 2, 2017

The Ohio City-based brewery opened in 2011 next to the historic West Side Market and opened a nearby 35,000 square foot...

Downeast Cider Launching Columbus Distribution

  November 1, 2016

The Boston-based Downeast Cider House was founded by Ross Brockman and Tyler Mosher while in school. After developing...