Vizzy made a splash with its debut in 2020, boasting bold flavors and bright-orange packaging that set it apart from what at the time was a sea of white in the booming hard seltzer segment. And the brand sees its dual-flavor offerings as a differentiator as more consumers seek out unique hard seltzer.

Vizzy’s new look includes reshuffling the flavors in its two primary variety packs, giving each pack a distinct vibe. Its new orange Vibrantly Tropical pack features Pineapple Mango, Papaya Passionfruit, Blueberry Pomegranate, and Strawberry Kiwi.

Meanwhile, the bright blue Refreshingly Berry pack includes Blackberry Lemon, Black Cherry Lime, Watermelon Strawberry, and Raspberry Tangerine.

 

To continue reading, click here.