High Noon Named Beverage Brand of the Year | Wine Enthusiast’s 2021 Wine Star Awards

Drinkers agree. In states and channels where both malt- and spirit-based hard seltzer can be sold, High Noon has become the third-best-selling brand in the category, an impressive feat, as there have been countless entrants into the marketplace, many from established brands that we're unable to gain attention or momentum.

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