Have you seen an uptick in seltzers or lemonades? It's not by accident. Due to the successes of Truly Lemonade, breweries are taking notes and are getting active in their shares of the seltzers.
"Unsurprisingly, the success of Truly Lemonade has not been lost on its rivals. Twelve months since its debut, all the nation’s major breweries and producers have since announced lemonade hard seltzer hybrids. Most are set to launch between now and April."