Six Lessons for the On-Premise's Complicated Comeback

While there is plenty of reason for optimism, the recovery has only just begun, says Lester Jones, chief economist for the National Beer Wholesalers Association.

“There are these little road bumps that are getting in the way of our overall economic recovery and our on-premise recovery because the on-premise is all about people getting out and about,” he says. And while many drinkers are eager to get back, some remain wary.

Find out the six lessons for reopening on-premise here...