Grocers have gotten a pleasant buzz from beverage alcohol sales over the last few years, and the pandemic has only kept growth pouring into the category. 

Year-to-date alcohol sales are up $4 billion (21%) in the grocery channel, compared to nearly $8 billion (17%) across all channels, according to IRI data. This has increased the grocery channel’s share of U.S. alcohol sales 1.3 points to 43.8% — the highest market share in five years.

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